I’ve been on a professional rollercoaster for the past few years. Riding high, losing my footing and tumbling, before chugging back up to a new peak. Back at university, I was sure I’d make a living as a full-time magazine features writer. For a while, I did. But that was before the internet had really kicked in. Like many writers, I soon struggled with an uncertain future.
I moved into branded content in 2014 and I really cherished the opportunity to get my head around digital. While still writing features on the side, I was getting great experience writing content for big brands.
I’d stopped writing for myself and I missed it, though. I had a side hustle, writing executive property for the Australian Financial Review. Sifting through luxury listings was fun, but it made me think a lot about members of my generation who’d likely never secure homes like the ones I was writing about.
I’d managed to get hold of a two-bedroom apartment in the Melbourne suburb of Mordialloc. So, I started a blog called Smashed Avocado: the millennial property guide. I published stories about my journey, affordable listings and property market hacks. Remarkably, this led to a bloody exciting opportunity that I can’t tell you about just yet. But I’m looking forward to sharing news soon.
I’m stoked to have returned to freelance life and I’m now happily writing features and branded content.
If you’re a writer struggling to work out how to make things happen in an industry that’s constantly evolving, I can highly recommend doing something you love, just because. You never know where it might take you.
Watch this space, folks.